[Q2 2015 Review] What I Learned About My “Fans” From Facebook Insights

I was recently looking through my Facebook analytics.

Although I like documenting things and then sharing my learnings, I wouldn’t say I’m much of a data nut. I have it there and ready – but I rarely review enough to be able to do anything worthwhile with it.

Today we’re changing that.

After perusing my Facebook data, here’s what I learned (maybe you can help me decipher what this means about my audiences too).

Let’s start with Facebook.

1. Demographics
 
When it comes to people, here’s what Facebook says about them for my page Siosism.

Siosism-fb1

According to this, a large number of my “fans” are between the ages 25-34. However, based on my own experiences, the majority of people who have done business with me (i.e. paid me money for my services) are typically between the ages of 45-54.

Daniel Priestley, author of the book “Oversubscribed” (highly recommended), echoes a statement relevant here:

“Your target is not your market.”

We can also see here that there’s a relatively even split between male and female fans (yay), and that a majority of my Facebook fans are Australian (followed closely by Americans).

2. Reach
 
Now, reach means how many people a post made it to based on the amount of time they lingered on the post while browsing through their news feeds.

Siosism-fb2

Here it looks there’s a few key articles which got more engagement than many of the other posts I’ve published. The topics these articles addressed included:

  1. Tesla’s frustration with schools (Entrepreneurship/education)
  2. Secrets in animation (animation)
  3. Diversity in the video games industry (culture)
  4. Daily productivity (productivity)
  5. Personal poll to fans (engagement)
  6. New world flag (global culture)
  7. List type post (leadership)
  8. List type post (creativity)

Based on the 5 areas/pillars that I enjoy writing about (e.g. culture, creativity, communication, cooperatives and commerce), it seems as though the articles that reached the most people fit the bill. What’s interesting are that the most read posts are to do with entrepreneurship, culture and animation. Culture showed up twice thereafter.

3. Engagement
 
Now, if we look at engagement, we’ll notice some pretty interesting stats as well.

Siosism-fb3

Notice how the posts that reached the most people, showed up again as the ones that got most engagement?

The difference this time is that there were a few different articles that showed up after post #7 (e.g. teams, pixar, GTD).

Yet, if we break down the order again of posts that appeared, here’s what you get:

  1. Secrets of Disney (animation)
  2. Elon musk’s frustration with education (education/entrepreneurship)
  3. Daily productivity (productivity)
  4. Personal poll to fans (poll)
  5. List type post (productivity)
  6. List type post (leadership)
  7. Why type post (teamwork)
  8. Pixar genius (biography)

Now, I’ve had my Facebook page up for a good number of years, but I’ll be honest, I’ve never really been clear around its purpose. This might explain why the page itself has had yo-yo traffic/engagement for as long as it’s been up.

Also, the above data is taken from just a month worth of posts. Facebook (from what I’ve seen) is unable to provide me with data for more than 1Q (if you know this not to be the case, please let me know in the comments below).

So, based on the above findings, here’s what I aim to do next.

Next Steps:

  1. Create more content relevant to Aussie business owners and entrepreneurs
  2. Post more productivity tips
  3. Trickle posts with insightful/cool Pixar and Disney articles
  4. Engage fans using polls
  5. Create/share more list type posts (e.g. 5 Tips To [x] or 27 Ways You Can [x])

What learnings have you extracted from your own Facebook Insights? Share below!

(Featured image courtesy of Liddyanne Aquino . Creative Commons license.)

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