• It will come.

Why Engagement Metrics Matter In Community Building

Entertainment has been the number one way to keep human beings “engaged” for centuries. From throwing rocks in sand for games, to jesters performing jovially in royal courts, all these different forms of entertainment have contributed to an enrichment of the human experience.

However, until now, engagement has been more art than science. Thankfully, to the wonders of data analytics, we can now measure what used to be considered immeasurable. As a result, engagement metrics have become an important part of measuring the health of communities, whether they be online or offline.

In this article, we explore my journey with engagement metrics from explainer videos to live communities within coworking spaces.